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Over 150 million people in America, and more than 650 million worldwide, visit accredited zoos each year. So you can see that, both individually and collectively, we already have tremendous reach into large audiences of interested individuals who come to us to be entertained, amazed, moved and even inspired. Of these institutions, the San Francisco Zoo and Zoological Society are particularly well positioned to engage large numbers of motivated individuals. The 15 million residents of the San Francisco Bay Area have unprecedented access to a parks and open spaces. The region is also known to be receptive to conservation principles, and is recognized as a source of environmental innovation and leadership throughout the world.
As a highly visible and influential institution, the core purpose of our park has necessarily evolved to focus on using our exhibits, living collections and expertise to inspire people to conservation action. We have fundamentally changed the way we plan and construct our public exhibits to support this initiative.
Beginning a few years ago, wildlife conservation messages begin to drive the selection of our collections and the development or our exhibits. This process is guided by what we call "The Three C’s" of our mission: Connecting people with wildlife, inspiring Caring for nature and advancing Conservation action. This takes form in each new exhibit by incorporating carefully selected conservation stories along with measurements of visitors' experiences, which we know are important indicators of change potential. The messages are inspirational stories of conservation work where the Zoological Society has been involved, taking advantage of current events in order to encourage deeper involvement by members of our community.
To increase our effectiveness, many of our programs focus on community-based local conservation efforts. By enlisting the labor, knowledge and passion of local people, we give them a greater stake in the success of the program - not just in the costs, but in the benefits and long-term incentives.
Over 150 million people in America, and more than 650 million worldwide, visit accredited zoos each year. So you can see that, both individually and collectively, we already have tremendous reach into large audiences of interested individuals who come to us to be entertained, amazed, moved and even inspired. Of these institutions, the San Francisco Zoo and Zoological Society are particularly well positioned to engage large numbers of motivated individuals. The 15 million residents of the San Francisco Bay Area have unprecedented access to a parks and open spaces. The region is also known to be receptive to conservation principles, and is recognized as a source of environmental innovation and leadership throughout the world.