Diversity & inclusion
Diversity, equity, inclusivity and accessibility is at the heart of our core values.
A better place for all
San Francisco Zoo & Gardens is a proud member of the San Francisco Bay Area community, one of the country’s most diverse populations. For nearly a century, we have educated, entranced and delighted young and old about our wonderful and varied wildlife from locally and around the world.
Times have changed as the essence of the early zoos have evolved to focus on conservation of animal species and preservation of wild habitats, and this includes how animals are perceived living under human care. As part of this evolution is how we, as an institution, have adapted our practices and mindset to better reflect our community. These include our hiring practices, our guest-facing programs and through our suppliers and partners, as we aspire to be both inclusive and accessible to all.
Biological diversity
Throughout the generations that SF Zoo has served the community, we have embraced with them the common thread that is our diverse animal collection while aligning our focus on the importance of biological diversity.
Our cultural events and programs are purposeful to allow ethnic groups to share their culture, and celebrate the many animal species native to countries of their origin, providing our guests with insight, cultural pride and a broadening of minds.
Mission-driven
Our guiding philosphy is derived from our mission statement, Care, Connect, Conservation and Community. By fostering a conservation ethic through positive experiences with nature, we hope to inspire and motivate people to care and conserve.
How we move the needle
Diversity = Care
Understanding diversity is the first step in building representation for all. Like biodiversity, it is our duty and responsibility to reflect human diversity. Under Care, which essentially describes the importance of caring for wildlife, and encouraging others to care for nature, it is important to us to reach as wide an audience as possible. That may be through children learning by connecting to staff that speak their language, or mentoring students that may see working at a zoo as a possible career path.
Inclusion = Connect
We believe that by connecting our guests with animals, they will be inspired to care for nature. We want everyone to have that opportunity, and we also strive to allow our diverse community to have a voice and feel valued. SF Zoo is a public institution and managed by the non-profit San Francisco Zoological Society. We are committed to creating a culture of inclusion for all. Our animals do not see color, they see kindness.
Equity = Conserve
SF Zoo is a place to be enjoyed by young and old alike, and where anyone’s actions can lead to conservation of the planet. When it comes to equity, we are cognizant of the importance of creating an atmosphere of equality for all, where their zoo visit has meaning and purpose, whether it is building family bonds or learning about wildlife.
Accessiblity = Community
We want our community to visit our zoo, and be mesmerized by the sheer height of a giraffe, or look a tiger in the eye. We also want people from all walks of life to enjoy their experience, and allow us to make their visit easier. By following ADA guidelines and working to innovate the way our guests can enjoy the zoo, we create a more accessible environment. Accessibility also includes a constant social media presence, allowing our followers an immersive, personal connection to our animals.
Initiatives
We strive to provide our guests with options, and work to accommodate all of our guests.
Since 1992, we have opened our doors each month to offer one day per month of free zoo admission for San Francisco residents. In addition, we offer discounts for residents on non-Free Days, disabled patrons, and those who use public transportation. We also have active and retired military discounts and offer promotional days throughout the calendar year.
SF Zoo offers the only horse therapy program in a zoo environment through James S. Brady Therapeutic Riding, expanding the healing power of horses in the community. Here, children with special needs benefit socially, psychologically and physically through their interaction with horses. This inspiring and impactful program allows people to connect with animals in an innovative way, as horses can connect with humans on a different level, calming individuals and sparking joy. Learn more.
Emphasis on accessibility around the Zoo continues to be a priority. Sight-challenged individuals can use braille in the tactile Sculpture Learning Garden, while many railings are lower for viewing into habitats by wheelchair users. The Elinor Friend Playground was designed for all abled and disabled guests and Talking Storyboxes come in multiple languages.
In addition, the Zoo has made accommodations for neurodiverse guest, creating an atmosphere that is not only accessible, but comfortable. Signs on some animal habitats alert guests of the possibility of loud noises or unusual odors, and a downloadable sensory guide to allow users to better navigate their zoo visit away from crowds.