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San Francisco Zoo & Gardens Website and Mobile App Privacy Policies

OVERVIEW

The San Francisco Zoological Society D/B/A San Francisco Zoo & Gardens (“Our” “We”, or “Us”) is committed to protecting and respecting the privacy of its online users (“User”, “You” or “Your”).

The San Francisco Zoological Society (SFZS), a private 501(c)(3) organization, operates and maintains the San Francisco Zoo website (the “Site”). The purpose of this privacy policy is to give you confidence as you visit and use the site and to demonstrate our commitment to fair information practices and the protection of privacy. Your use of this website constitutes your acceptance of this privacy policy.

Information Collected
SFZS collects certain information that personally identifies you only when you wish to access certain services and information. These include:

• Purchasing a membership
• Purchasing Zoo admission
• Purchasing a ticket to a fee-based event
• Signing up for an educational program
• When subscribing to Animail, the SFZS e-newsletter
• When making a donation

The Site automatically recognizes visitors’ domain names and IP addresses (the number assigned to computers on the internet.) No personal information about you is revealed in this process. The Site may also gather anonymous “traffic data” that does not personally identify you for marketing purposes or for improving the services we offer.

Disclosure of Information
SFZS will not disclose or share any personal information you provide with any other party without your permission, except if required to do so in accordance with a court order, subpoena, or similar legal order, or state or local law, and in the event such disclosure is necessary to protect the rights, property, and safety of SFZS, its users, and other third parties.

SFZS does not sell its mailing list to any organization or company. From time to time, in an effort to increase SFZS’s membership, SFZS exchanges or sells membership information – limited to names and addresses – with other selected institutions for a one-time use basis (for that institution). If you would like to opt out of these exchanges, please send us an email at [email protected] with your name and membership information and we will remove your information from these lists.

Links
SFZS may provide links to third party websites and other websites may provide links to the Site. Third party websites operate according to their own terms of use and privacy policies. SFZS does not monitor or control such third party websites, and therefore you acknowledge and agree that SFZS is not responsible for the availability of such third party sites, and does not endorse and is not responsible or liable for any content, advertising, products, or other materials on or available from such sites. You further acknowledge and agree that SFZS, including the San Francisco Zoo, the City and County of San Francisco, will not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use or reliance on any such content, advertising, products, or other materials on or available from such sites. 

Children
SFZS is committed to protecting children’s privacy. We do not knowingly collect personally identifiable information from children under 14 years of age.

Changes to This Policy
SFZS may occasionally amend this policy. If we make any substantial changes in the way we use personal information, we will announce this to site visitors via a prominent announcement on this page.

Contact
If you have any questions or concerns about this privacy policy, our online practices, or your dealings with the Site, please contact:

San Francisco Zoo Data Protection Officer
San Francisco Zoological Society
1 Zoo Road
San Francisco, CA 94132
[email protected]

Information Automatically Collected In Mobile Apps
When you use these apps, we automatically collect specific data that are required for the use of the app. This data includes:

    • Location, accuracy and date/time periodically throughout the day (only while at the attraction)
    • Each visit to the resort including date/time first seen and last seen
    • Operating system
    • Operating system version
    • Device name
    • Battery level
    • Battery status (charging or not)
    • Bluetooth status (on or off)
    • Mobile network carrier name
    • Currently connected Wi-Fi SSID
    • Location permission status (on or off)
    • IP address
    • User’s preferred locale
    • Current time zone
    • App version and build number
    • App interactions (captured as events fed to Firebase Analytics and Keen IO)
    • Date/time entered/exited geofence region (if you enter an offered geofence region)

CHILDREN AND PRIVACY

San Francisco Zoological Society is concerned about protecting children’s privacy. If you are under the age of 13, we do not want your personal information. Please do not submit any personal information to Us. We encourage parents to actively protect their children’s privacy by instructing them never to provide personal information to any individual or organization without parental permission. San Francisco Zoological Society will never knowingly request personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. If we become aware that a child under 13 years of age has provided us with such information without consent, we will take appropriate action to remove such information from our files. If a parent or guardian becomes aware that a child under 13 years of age has provided such information to us, he or she should contact us at San Francisco Zoological Society, Attention: Marketing Department, 1 Zoo Road, San Francisco, CA 94132. There may be some areas within Our Websites where people may post messages or provide feedback, but those under the age of 13 children are again discouraged from providing any personal information. If a visitor known to be a child (younger than 13) sends an e-mail to San Francisco Zoological Society, We will only use it to respond to the e-mail and not to create profiles or otherwise retain the information.

SECURE SHOPPING

San Francisco Zoological Society has incorporated the latest Internet technological standards into the design of the secure purchase areas of its Websites. We also monitor network traffic to identify unauthorized attempts to access, upload, or change information on the Websites and across Our network. Under no uncertain terms, any information You send us while within the secure shipping area is protected by 128-bit “Secure Socket Layer” SSL encryption, making Your transaction safe and reliable. You can tell whether you are in our secure shopping area by viewing the “lock” or “key” at the bottom of your browser—an unlocked or broken key (depending on your browser) means you are in an unsecured area.

Shopping on the Internet is safe, and online credit card transactions are no more risky than other means of shopping. Our encryption methods make credit card fraud even more difficult than mail or phone orders, or even in-person purchases. If You experience fraudulent use of your credit card as a result of using Our Websites, notify your credit card company per its rules and procedures. Most credit card companies will either cover the fraudulent purchases or hold you liable for no more than $50.

As a standard Internet practice, should your credit card company hold you liable for some portion of a fraudulent charge stemming from Our Website(s), We will reimburse You for the maximum liability of $50, provided the purchase was made through Our secure server.

San Francisco Zoological Society requires the use of Your name, e-mail address, shipping address, and credit card number/expiration date in order to process and fulfill Your order. We might also request additional information that you choose to submit about your interests or feedback about our Website(s) and products so that We can provide a better shopping experience for You. The name, address, and payment information that a User might provide when using Our Websites may be processed or disclosed by San Francisco Zoological Society as permitted under such Website’s Terms of Use, to which the User agrees to upon utilizing the information and services of the Websites.

YOUR CONSENT AND CHANGES TO POLICY

By using our Website(s), You consent to this Privacy Policy and the Terms of Use.  This Privacy Policy may be changed at any time. Please check this page periodically for any changes. Your continued use of Our Website(s) following the posting of any changes constitutes Your acceptance of the changes.

DONOR PRIVACY POLICY

The San Francisco Zoological Society D/B/A San Francisco Zoo & Gardens (“Our” “We”, or “Us”) is committed to respecting the privacy of Our donors and members. This Donor Privacy Policy (“Donor Policy”) outlines how San Francisco Zoological Society collects, uses and protects donor information and exists in conjunction with San Francisco Zoological Society’s internet privacy policy found at sfzoo.org.

This Donor Policy covers donor information we collect through the mail, over the phone, on site at our facilities, off site at San Francisco Zoological Society events and online through our Websites and was created to provide confidence as you donate, visit, join, or use our services. It also demonstrates our commitment to fair information practices and the protection of privacy.

With respect to our donation and membership fundraising practices, we abide by The Association of Fundraising Professional’s (AFP) Donor Bill of Rights, which requires that we handle all information about our donors and members with respect and with confidentiality to the full extent provided by law.

AFP Donor Bill of Rights

  1. To be informed of the organization’s mission, of the way the organization intends to use donated resources, and of its capacity to use donations effectively for their intended purposes.
  2. To be informed of the identity of those serving on the organization’s governing board, and to expect the board to exercise prudent judgment in its stewardship responsibilities.
  3. To have access to the organization’s most recent financial statements.
  4. To be assured their gifts will be used for the purposes for which they were given.
  5. To receive appropriate acknowledgment and recognition.
  6. To be assured that information about their donations is handled with respect and with confidentiality to the extent provided by law.
  7. To expect that all relationships with individuals representing organizations of interest to the donor will be professional in nature.
  8. To be informed whether those seeking donations are volunteers, employees of the organization or hired solicitors.
  9. To have the opportunity for their names to be deleted from mailing lists that an organization may intend to share.
  10.  To feel free to ask questions when making a donation and to receive prompt, truthful and forthright answers.

Donor Information Collection and Sharing

San Francisco Zoological Society will collect donor and member information when processing monetary or in-kind donations, establishing San Francisco Zoological Society membership, completing online purchases, registering for San Francisco Zoological Society programs or events and when providing customer or donor stewardship services. We may use your information to send you transactional receipts, renewal notices, upgrade offers, park updates and newsletters, as well as occasional mailings and emails about San Francisco Zoological Society and its programs that We think might be of interest to you.

San Francisco Zoological Society may share donor and member information with Our third-party service providers to help us steward, retain and expand our donor and membership base. These services may include membership marketing and fulfillment, membership processing and data analytics.

The personally identifiable information that you provide to us, along with donor transactional information may be combined with other personally identifiable information and transaction information from our records and other sources to help us carry out Our legitimate business purposes.

Donor Opt-Out

San Francisco Zoological Society provides you with the opportunity to exercise an opt-out choice if you do not want to receive donor communications from Us, direct mail offers, telemarketing offers, emails or updates, or if you do not want Us to share your personally identifiable information with our third-party service providers. To opt out, please write to San Francisco Zoological Society, Attn: Marketing Department, 1 Zoo Road, San Francisco, CA 94132. This will prevent the sharing of your donor information and will cease all communications not required by law.

San Francisco Zoological Society also reserves the right to disclose your information in circumstances that San Francisco Zoological Society deems necessary or appropriate, such as to respond to a legal process or request from a governmental agency.

Consent and Changes To Our Donor Privacy Policy

You consent to this Donor Privacy Policy when making a donation to San Francisco Zoological Society, purchasing San Francisco Zoo & Gardens membership products or services, visiting our facilities, conducting donor transactions through the mail, on site or through our Call Center or by accessing Our Websites. We reserve the right to revise this Donor Privacy Policy at any time.  Please visit sfzoo.org for the most current version of our Donor Privacy Policy or write to us at San Francisco Zoological Society, Attn: Development Dept, 1 Zoo Road, San Francisco, CA 94132.

Effective date:  8/13/2025